Wants into Needs
Some weeks ago, I had a conversation with an old friend with whom I went to school. After catching up on the years intervening between our last encounter, he asked me if he could ask a theological question. Happy to oblige, he continued, "I get the whole God thing. But seriously: do you really think that God can turn a piece of flat bread into Jesus?" My response was intentionally curt: "We live in a society where the want for comfort has been transformed into the need for a Snuggie." When you think about it, his question finds its mirror-image in the state of marketing today. Is not the whole goal of a proper marketing campaign to convince you that some of your wants - certain foods, reliable transportation, a style of dress - are actually needs that can only be met by purchasing a product? Isn't it funny how quickly so many of us think nothing of shelling out $5.00 for a Venti No-Whip Soy Latte with a Double Shot or paying exorbitant amounts of money fo...