Caught Up in a Web of Desire
Last week, I assigned my sophomore Chistology students an odd assignment: they were to go home and watch commercials. Yep, I risked offending the TiVo generation by suggesting they actually watch (or endure) commercials. You see, I wanted them to see how clever marketing companies were in manipulating them into buying their products. That marketing agencies are clever in pitching products is nothing new. Yet, what I wanted to reveal to my students is that the very same dynamic that undergirds successful ad campaigns also undergirds the life and ministry of Jesus Christ. Come again? Arguably the most talked-about commercial from this year's Superbowl was the "Imported From Detroit" ad from Chrysler. What is it that is being sold? If you said a Chrysler 200 , you're right...but only in a sense. If they wanted to tell you how great a car it was, they could simply have put up the statistics and done some cross-comparisons between the Chrysler 200 and other mod...